Podcasting creates an easy access point to your message, content and brand allowing other media professionals to amplify it organically. I am excited to share this example from my current project with Civic Skunk Works. We created a podcast series for them and a writer (Nicole Dieker) from Medium wrote a piece about our current episode. This was completely unsolicited giving the podcast instant authenticity and credibility.
Here's the article: http://bit.ly/1RyvTYE
Here's the podcast episode: http://bit.ly/1ZL1ZWs