A Seattle Company Is Working to Get More Women Into Podcasting
Larj Media's new network will feature podcasts developed, produced and hosted by women.
BY: JOHN LEVESQUE
Larj Media's new network will feature podcasts developed, produced and hosted by women.
BY: JOHN LEVESQUE
FOR IMMEDIATE RELEASE
Welcome to Your New Podcast Network. Created, Produced and Hosted by Women
Seattle, WA – March 20, 2018 Larj Media is proud to launch a podcast network created, produced, and hosted by women. According to Edison Research, even though women make up nearly half of all podcast listeners, only 21 of the top 100 podcasts on iTunes are hosted by women, and nine have women co-hosts. The Larj Network plans to close that embarrassing gap.
The network will feature original podcast programming created, produced, and hosted exclusively by women. Programming will be timely, thought-provoking and hilarious.
When Tina Nole started Larj Media, it consisted of a wine bag full of equipment, a plane ticket to Seattle, and the knowledge that radio was changing, and she was ready for it.
“I was flat out told in my radio career that women will listen to men, but men won't listen to women — so our target audience will always be men, ages 25-54.”
Over nearly a decade Tina, with her sister, Managing Director Joelle Nole, transformed Larj Media into a full-service audio production house, telling immersive stories for brands, thought leaders, and celebrities, including the University of Washington, Tom Douglas, and Nick Hanauer.
But, it’s not only for women!
Content will focus on an eclectic mix of topics including (though not limited to) news and politics, entrepreneurship, self-development, the future of feminism, and relationships and dating. The common threads that tie all of us — not just women — together.
“Now is the time to produce thoughtful programs that inspire and create change,” says Joelle Nole. “Our vision goes beyond just great podcasts. We want to create a platform for women of diverse backgrounds to have a distinct voice.”
The Seattle-based network currently has 3 shows in production with an impressive and active subscriber base, and 9 shows in development. Beyond engaging content, Larj seeks to nurture its hosts into experts and thought-leaders in their fields.
Shows currently in production:
On the Success Bully Podcast, Keita Williams (Success Bully Founder and Chief Strategist) breaks down those habits across time management, emotional state, goal setting, failure and accountability through relatable anecdotes and lively guests who are female founders and women in leadership.
MOUTHY, MESSY, MANDATORY
Katie Anthony and Ronit Feinglass Plank talk feminism, family, funny broads, fantastic dames, and so many other f-words in this mouthy, messy, mandatory weekly podcast.
Ishea and Jess are two friends navigating their way through life in their 30s. Never short of an opinion and blessed with the gift of gab, they love trading tales about love, sex and the general f*ckery of life. Listen along each week as they host candid conversations that will have you laughing, crying, and feeling a little less alone in this crazy world. Because we all know where dating and relationships are concerned, shenanigans will follow. So, about that...
*Shows in development*
Women & Weed (Cannabis)
Hosted by April Pride; podcast exploring the cannabis issues that impact women in a deeper and more personalized way.
NOT TODAY! (Personal Growth)
Kelly Heron was on a marathon training run when she ducked into a bathroom and was brutally attacked by a man hiding there. While in the fight of her life, Kelly repeated the mantra “not today mother fucker!” And indeed it was not the day she would be over taken. Kelly fought back and with the help of a stranger was able to escape the attack and hold the perpetrator in the bathroom until the police came to arrest him. Her podcast “Not Today”, explores the stories of women who overcome large obstacles to obtain their dreams.
The Great Big FBomb Breakfast Club To-Go Cup (business & tech news)
A highly caffeinated, steaming hot take on the week’s business, media, and technology news… with a feminist and foul-mouthed twist. Every Friday, FBomb founder Megan McNally and guests break down the fabulous and the fucking ridiculous. Plus, we’re tracking dollars and taking names in our monthly Venture Froth.
Life Goes Sideways/ working title (Personal Finance)
When life went sideways for Chanel, she found herself in a tail-spin of worry, fear, grief, and sadly, even regret. But when she told her story to others, the lessons were similar, and the feelings universal. Over half of the US is terribly unprepared to answer the relatively easy question: "What happens if something happens?" There has got to be a better way to plan for the best and be prepared for the worst – and that's what the GYST Podcast is here to do. For all of us.
To subscribe and listen, visit www.larjmedia.com.
For press inquiries:
About Larj Media
Founded in 2011, Larj Media was born to help brands, thought leaders, and celebrities find their podcasting voice, and ensure their audience hears it. As the only full-service podcast production house in the northwest, Larj Media helps clients tell a compelling story with national network quality recording, production and editing and robust marketing strategies. Current client roster includes Seattle Kitchen featuring Seattle Chef Tom Douglas, Nick Hanauer with Civic Action’s The Other Washington, Overheard by Overlake Hospital and more.
Larj Media is also the parent company for The Larj Network which feature original programming developed, produced and hosted by women who like to live larj.
4 Mondays starting April 2nd 6:30pm - 8:30pm PDT
Podcasting can help you to reach out to new audiences and better engage with the audience you already have. It also can be a lot of fun. Learn to create a podcast from the ground up! This course covers equipment, distribution, hosting, attracting listeners, what to talk about, podcast marketing, building a community, and more! Finish the class equipped with the knowledge to begin producing your own show. The course creator is an award winning radio & podcast professional, Larj Media.
Learn to create a podcast from the ground up. Covering equipment, distribution, where to host your show, how to get listeners, what to talk about, plus podcast marketing, building a community, and more! Finish class equipped with the knowledge to begin producing your own show. The course creator is an award winning radio & podcast professional.
2 Hours Each
6:30pm - 8:30pm
600 1st Ave (Pioneer Square, Seattle)
We compiled some data on podcasting and the results are fantastic! Your audience continues to grown, podcast listeners are intelligent and successful...here's the rest:
Were you always badass or did you have to learn it?
I don’t know how to answer that because I’m not sure I identified myself this way prior to meeting you….but I’ll take it! Guess that means I learned it….but I was a bully for a brief time in elementary school but got beat up and taken down from my thrown…so maybe it was always in there somewhere.
One thing you wish you had known in your early days: Failing is a requirement and so is bravery.
What did you think was necessary in the beginning but now doesn't feel like a big deal: Writing a business plan, having a big chunk of money to start my business
How do you deal with fear: head on.
What's the one thing you find the hardest to do: accounting
What's the WHY behind what you do: I love every single thing about it – I am simply compelled to do what I do – it’s almost not even a conscious choice…like “ya, of course…this is it”
Do you, or did you, suffer imposter syndrome (aka feeling like a fraud)? ABSOLUTELY! 100% ALL THE TIME – it’s the worst.
How do you inspire, or seek to inspire, other women to be a Badass entrepreneur? I work with a lot of young women and am super honest with them and clear and transparent – I love letting them know when they are doing amazing things and making sure they understand how important they are to me/this business and the surrounding community. I am always looking for ways to help women and young people around me. I volunteer at a school and will be producing a podcast for a teen about empowerment…she’s already a badass. I also feel very humbled – most of the young women I know are naturally better at life than I am or ever was…so there’s that.
Tina was raised in a family in which her mom was liberal and her dad was conservative – they were both smart, feisty and opinionated. Dinnertime conversations routinely focused on politics and thoughtful debate. It's no surprise that Tina landed in the fast paced, lively land of radio. She started as an on-air radio personality for the KidStar Radio Network but when she was introduced to producing, she knew that she had found her “thing”. Production gave her the chance to utilize both the left and right brain, the ability to create and learn.
She started with a five year stint producing KIRO Radio with Dave Ross, and then on to CBS News radio in New York City. She found she preferred the deep dive into the long news format where she could think completely outside of the box (the creating), while researching and interviewing people (the learning), then use her brilliance to put it all together to create an interesting story. Around the time of this realization, Tina met Ron Reagan (jr.) and started producing his Air America Radio show and hit her stride... until it was canceled. Try as she might, she couldn't resurrect the show. It was here that Tina had her aha moment and decided that she wanted to drive her own content, that she didn't “want to hitch my wagon to anybody [a host] else, anymore”.
Determined to figure out her next step, she came back to Seattle to produce and travel with Peter Greenberg the CBS News Travel Editor. While traveling she was doing what she she does best, researching, but this time, researching on how to build her own company. Podcasting was just taking off... this American Life was gaining popularity and Tina could see the future of radio shifting and she wanted in. In 2011, she convinced Peter to try podcasting his radio show. With the idea of her company starting to take shape, she reached out to Chef Tom Douglas (a former radio host and friend of hers from KIRO) and just like that she had her first client, Seattle Kitchen.
Tina used all her knowledge from the years of production to build her business. Without a business plan or any money but her own, she jumped in feet first. What she knew was that she wanted to create her own content, her own team, her own company, her own impact in the world while advocating for the issues she believes in.
Larj Media was born – a podcast for celebrities, thought leaders and brands. She works with companies to create their content, does the research and then teams up with brilliant people who bring it all to life on air – with the occasional tweaking so the average person, like you and me, can understand and be inspired by what they are saying.
Tina and her crew offer their expertise in an area where others might need help. There are a lot of DIY podcasters out there today and we, the audience, are lucky in that there are so many passionate voices who want to get their word out. You can literally listen to a podcast about any subject under the sun - as long as you can find it. Larj Media can not only help you so that you can be seen in this over saturated market, they can also assist you to insure that the quality, the content, the voice you want to speak from is being heard amongst all the rabble.
She's created this company and I hear no ego in her success – which has been numerous in regards to rewards and accolades. In her career she's come across a lot of people “who were pretty terrible to me, so building this business with a culture of being kind and open, certainly willing to fail and argue, but not be nasty to one another. There is no fighting to the top here”. She uses our often, as in “proud of our work”, she speaks of the brilliance of ourteam, our interesting and fabulous clients. Though she shares all the credit due to her company with her team, she takes on all the suffering, all the crashing fear of building a company and having mouths to feed, all by herself.
There is a skill and a benefit to knowing your strengths and weaknesses in business. Tina knows, "what I'm good at is working. Learning, research, hearing, having really good taste, identifying a personality, hiring the greatest team.... surrounding myself with humbling great people...” She is also freakishly good at seeing the landscape around her, the mesmerizing story, and how to move quickly to capture it.
But she is even better at knowing her weaknesses and those are what keep her up at night. The things that come effortlessly for her she sees “no value in”, what she wants is to be really good and conquer the things that don't come easily to her.
The majority of people who reach out to me for coaching at some point say they want to have a job that they love doing, but they need help in pin pointing what that looks like. They want to do something that gives them purpose and a day filled with passion, making the world a better place, not existing to only replace one day with the next.
Then there is Tina, and others like her, who is creating a life built around her passion, utilizing her natural gifts and talents, working because she loves what she does and is trying to make a difference in the world. But what Tina see's is that she should be working harder. That in order to be truly successful, it shouldn't be so easy.
I wonder if this is because many of us have been raised with certain values and morals around what work is. We have been told the gauge of having a good work ethic is how hard you work or how much effort you put forth. We have been taught how to study for good grades, create routines and structure around responsibility, how to set goals and take pride in accomplishing a difficult task, how often we were rewarded for mastering something or trying something we weren't good at or for doing something we had no interest in trying.
When we are young our parents oftentimes dismissed the things we were good at with an “oh, you always have your head in a book.. math comes so easily to you... you are a natural at baseball.... ” and we were encouraged and praised to work harder at what didn't come naturally “good job for reading 20 minutes a night... I am so proud of you for focusing on your math homework and figuring it out... Practice makes perfect.... ” We have this tendency to put so much more value on working through things that are difficult for us, as opposed to the value we place on accomplishing something we are good at. As a grown up it almost feels like cheating the system when you get paid for what comes so easy and naturally for you.
And of course we should always try to better ourselves, learn a new skill, try our hand at the books - but when we try it and if we see no joy in it, no desire to learn more, then let it go. Hire someone to do that task or pass it on. There is no shame in having your husband do laundry because you hate every minute of it or having your editor do the editing and leave you to your brilliance.
But (and I need to remember this the next time I am encouraging my own children) there is greatness in doing what you are good at and having faith and hiring others to help you with what you aren't. Tina works really hard, but because it is fun and exciting to her – it doesn't feel like a job, it doesn't feel real, it doesn't feel like she's working hard enough because it isn't actually hard for her. So, what I see, is that she adds in a layer of focusing on what she hates, what she doesn't enjoy doing, what doesn't come naturally to her and beats herself up for it, because the other option is what? Happiness? Joy in the everyday? Being proud of what you have built? It sounds so pompous, so conceited, right? Because we were also raised not to brag... it feels so right and so true for Tina to be proud of the team, the content, the company that she is building. To brag a lot.
And she is doing this little by little, learning to grow with her strengths in order for her company to best succeed. Be it letting go of some of the control by hiring a project manager, by realizing that editing is not her forte nor her passion. By surrounding herself with people who are brilliant at what she is not. By taking on new habits and new mindsets like this quote from Tina that I think deserves to be framed, “every time I fall into the rabbit hole of self-doubt, I fill up the hole a little bit higher so I won't fall so deep the next time." If we all did this, filled up our hole every time we fall into that pit of fear or despair, we'd be standing on solid ground in no time.
If you have always wanted to have your own podcast, now is the time to learn from the best. If you are local to Seattle, Tina is offering a workshop on how to podcast from the ground up. A three week course beginning on March 15, 2017. For more details: http://www.larjmedia.com/events-1/
The current political climate and our kind hearts have compelled us, here at Larj Media, to volunteer our services and help give a voice to young people who are interested in podcasting. We're excited to share with you a program we're doing at Foster High School in Tukwilla Washington. Students quickly learned how to use all the equipment, record their show and add music in post production. We're thrilled to continue our work and will release the show when the boys are good and ready!
More proof that podcasting is an exciting medium for thought leaders, Zillow Group CEO Spencer Rascoff announced the launch of his new podcast called “Office Hours". The show focuses on Rascoff's intimate conversations with other innovative CEO's.
Though we're not the producers of this program we tip our hat to Zillow for jumping into this wonderful new medium.
Also a super smart launch adding video to their marketing campaign. We tell our clients it's a 50/50 split between production & marketing that sets your show apart from the rest.
You want it to sound like RadioLab?
LarjMedia can make that happen.
But its more than a few folks, a few mics and a record button.
Podcasting creates an easy access point to your message, content and brand allowing other media professionals to amplify it organically. I am excited to share this example from my current project with Civic Skunk Works. We created a podcast series for them and a writer (Nicole Dieker) from Medium wrote a piece about our current episode. This was completely unsolicited giving the podcast instant authenticity and credibility.
Here's the article: http://bit.ly/1RyvTYE
Here's the podcast episode: http://bit.ly/1ZL1ZWs