Why Podcast?

Virtually, Everyone is Listening?

 In 2018, 44% of Americans ages 12 and older have ever listened to a podcast, according to Edison Research and Triton Digital survey data, and 26% have listened to a podcast in the past month, up from just 9% in 2008.That said, technically who listens to YOUR podcast is up to you! A strong podcasting strategy should include professional production as well as a robust marketing plan targeted to your demographic. Here is some additional data on podcast listenership:

·     At 27%, slightly more men listen to podcasts than women 24%

·     Podcast listeners are affluent and well educated, 16% have an annual household income of $150K or more compared to 10% of the general US population.

·     Podcast listeners have strong social brand following behavior– when asked “do you follow brands on twitter and facebook” – 48% of podcast listeners said yes, as opposed to 31% of the general population

·     Podcast listeners are active on social media – 94% of podcast listeners are on social media vs. 81% of the general US population.

·     Weekly podcast listeners spend a mean time of 6hrs 37mins/weeklistening to podcasts.

·     42% listen to the entire episode while 44% listen to most – by and large, listeners are loyal and committed to hearing out the whole episode.

·     They listen while on the go – 69% of podcast listeners listen on a mobile device or tablet

 

WHY PODCAST?

Your audience is enormous!

68 million people listen to podcasts monthly, that number has nearly doubled over the past 4 years from 12% of the US population to 24% today. That number is due to increase such that by 2021, the listener audience will skyrocket to 112 million. And this growth has benefited the ad industry too: in the past two years, podcasting ad revenue has grown by double digits from $69 million in 2015 to a projected $220 in 2017. (IAB Podcast Ad Revenue Study, 2017)

Podcasting is intimate relationship building

 The average podcast listener stays connected for 22 minutes on average (Sticher). This is one of the reasons why including podcasting as part of a long form content marketing strategy is so powerful. You have the opportunity to build a deep, rich relationship with your target audience.

intimately connect with your target audience 

When you drive in your car and flip through radio stations to decide “what you’re in the mood for” or “what you feel like listening to” – you’re stuck with the 20-40 stations some else has decided you might like. With podcasting listeners seek out their interest and commit to a program. For instance: I love to cook, I’d like to get better at it, who can teach me best?The person who is going to download and listen to this program will do so intently and intentionally. They’ll pay attention, become loyal to your brand and buy what you are selling.  

Be seen as an expert

If you are spending time researching topics for your podcast with your hands dirty in all that content every week – you pretty much are an expert. Your audience will trust that you’ve culled all the information so they don’t have to. Another great way to build brand loyalty.

 Reach a global audience

Popular radio hosts long for syndication; a way to get their voice/message heard around the world. Podcasting is instant syndication as you are in full control over your target audience.

 Become the media

Because you are creating content when and how you want to, you don’t have to rely on news stations etc. to come to you for a story – you’re already creating it.

Timeless Content Builds Brand Loyalty

Podcast listeners who find a show they like tend to go back and listen to previous episodes. So, no matter how popular the first episode of your podcast is, the number of listeners to it will continue to grow – FOREVER.  IE; when you release episode 10 and new listeners find it – they will go back and listen to episodes 1-9 so that tail of content/branding/information will continue to grow.

Podcasts allow People To Multitask

 People can listen to it while they drive to work, walk the dog, etc. How can you NOT establish a relationship when you are literally in their ears. 37 Million people have gym memberships.  CNet reportedthat Apple is going to end up selling 1 billion iOS devices by 2015 and already 410 million of these devices have been sold. CNet reported that 500 million Android deviceshave already been activated. There are also 97 million people who drive aloneevery day to work.

 

NEW CLASS

Podcasting: An Intimate How To

Come and learn all about podcasting with Larj Media! Larj is an award winning podcast production company lead by producer Tina Nole. For three hours Tina and her team will teach you all the basics of making your own podcast - from what equipment to buy, to how to distribute your show. There will also be time for a Q&A where you can pick the Larj Team’s brain on everything and anything podcast related. You’ll also receive our guidebook and snacks!

From equipment to publishing we’ll tell you what you need to start a podcast.

You'll learn:

  • Pre Production - show sheets, building episodes - series or weekly

  • Equipment

  • Interview skills

  • How and where to publish

  • Tips on editing and where to find editors - editing lite

New Classes Begin in August

Create Your Own Podcast

In this three week series, award winning podcast and radio producer Tina Nole, owner and founder of Larj Media, teaches you how to create your own expert quality podcast. She goes over the basics of formatting and producing your own show, as well as diving into advanced editing and script writing techniques. Come learn everything it takes to bring your podcast idea into fruition.

Available schedules

Start date: Thursday, 9th August 2018

End date: Thursday, 23rd August 2018

Days: Thursday

Time: 3:00pm - 5:00pm PDT

Location:

The Riveter - Capital Hill (Seattle)

1517 12th Ave Suite 101 , Seattle WA 98122

Larj Media Teams up with The Young Turks

FOR IMMEDIATE RELEASE

Larj Media Teams With The Young Turks (TYT) To Expand Network Into Growing Audio Market

We The People’ with Nina Turner and ‘Mouthy Messy Mandatory’ Highlight Slate of New Shows from Larj Media on Panopoly

SEATTLE – June 25, 2018 – Larj Media and The Young Turks Network have joined forces to co-produce a series of new podcasts that expand into the audio realm and will be distributed on podcast giant, Panoply. 

TYT Network, the largest online talk, news and entertainment network for the connected generation, are expanding into the soaring audio‐on‐demand industry with this new new collaboration with the innovative audio production company Larj Media. This marks the TYT’s biggest bet on audio‐driven content to date and a new business line for the company.  

Larj Media (larjmedia.com) is a ground-breaking podcast production house that has developed immersive stories for brands, thought leaders, and celebrities. The Larj production team is made up of award-winning media professionals who have worked on projects including Nick Hanauer’s, the Other Washington, Seattle Kitchen with Tom Douglas and collaborations with Wine Enthusiast Magazine and Overlake Hospital.

This partnership takes me back to my roots in progressive politics and I couldn’t be more thrilled to have the opportunity to work Nina Turner

– Tina Nole, Founder and Lead Producer, Larj Media

For the audio platform, TYT Network has partnered with Panoply Media to maximize distribution and reach of the network’s slate of shows. While The Young Turks, TYT’s signature news and politcs show, has been offered as an audio podcast in the past, today’s launch represents TYT’s first significant investment in original audio content. 

The collaboration includes We the People with Nina Turner, which explores strength, justice equality, progress and more through the eyes of the people most affected by today’s policies and politics. Nina Turner is President of the grass-roots progressive organization founded by Bernie Sanders, Our Revolution and former Ohio state senator. 

“Building an audio business is a natural extension of our award‐winning video business, and an excitng next step for us in our mission to make TYT’s distnct voice and diverse programming available everywhere people consume talk, news and entertainment content,” said TYT Network Founder and CEO Cenk Uygur. 

In addition, the Young Turks has added a Larj Media original production, Mouthy Messy Mandatory to their lineup. Mouthy Messy Mandatory is hosted by Katie Anthony and Ronit Feinglass Plank. It’s a weekly podcast covering news and politics through a feminist lens with irreverent voices that use edgy humor and brutal honesty to dig deep into today’s most controversial hot topics. 

 “We are fortunate to have the heft of a brand like TYT to take our work into the market with a distribution partner like Panoply who will bring a hungry audience to these rich, smart women-hosted shows.”  

- Joelle Nole Managing Director at Larj Media

 

About Larj Media

We are a full-service podcast production house developing immersive stories for brands, thought leaders, and celebrities. Our production team is made up of award-winning media professionals who will work with your brand to create the most engaging and consumer-ready content. Whether launching a new digital presence or refining your existing brand, we will help you extend your business beyond its current walls and website.

CONTACT:

Tina Nole:  Tina@larjmedia.com

206-295-3541

LarjMedia.com

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Thank you Seattle Business!

Photo via iStock

A Seattle Company Is Working to Get More Women Into Podcasting

Larj Media's new network will feature podcasts developed, produced and hosted by women.

BY: JOHN LEVESQUE

  • Seattle-based Larj Media has launched the Larj Network to feature podcasts developed, produced and hosted by women. “We want to create a platform for women of diverse backgrounds to have a distinct voice,” says Tina Nole, Larj Media’s founder and creative executive director.

ANNOUNCING THE LARJ NETWORK!

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FOR IMMEDIATE RELEASE

From Larj Media to the Larj Network

Welcome to Your New Podcast Network. Created, Produced and Hosted by Women

Seattle, WA – March 20, 2018   Larj Media is proud to launch a podcast network created, produced, and hosted by women. According to Edison Research, even though women make up nearly half of all podcast listeners, only 21 of the top 100 podcasts on iTunes are hosted by women, and nine have women co-hosts. The Larj Network plans to close that embarrassing gap.

The network will feature original podcast programming created, produced, and hosted exclusively by women. Programming will be timely, thought-provoking and hilarious.

When Tina Nole started Larj Media, it consisted of a wine bag full of equipment, a plane ticket to Seattle, and the knowledge that radio was changing, and she was ready for it.

“I was flat out told in my radio career that women will listen to men, but men won't listen to women — so our target audience will always be men, ages 25-54.”

Over nearly a decade Tina, with her sister, Managing Director Joelle Nole,  transformed Larj Media into a full-service audio production house, telling immersive stories for brands, thought leaders, and celebrities, including the University of Washington, Tom Douglas, and Nick Hanauer.

But, it’s not only for women!

Content will focus on an eclectic mix of topics including (though not limited to) news and politics, entrepreneurship, self-development, the future of feminism, and relationships and dating. The common threads that tie all of us — not just women — together.

“Now is the time to produce thoughtful programs that inspire and create change,” says Joelle Nole. “Our vision goes beyond just great podcasts. We want to create a platform for women of diverse backgrounds to have a distinct voice.”

The Seattle-based network currently has 3 shows in production with an impressive and active subscriber base, and 9 shows in development. Beyond engaging content, Larj seeks to nurture its hosts into experts and thought-leaders in their fields.   

Shows currently in production:

SUCCESS BULLY

On the Success Bully Podcast, Keita Williams (Success Bully Founder and Chief Strategist) breaks down those habits across time management, emotional state, goal setting, failure and accountability through relatable anecdotes and lively guests who are female founders and women in leadership.

MOUTHY, MESSY, MANDATORY

Katie Anthony and Ronit Feinglass Plank talk feminism, family, funny broads, fantastic dames, and so many other f-words in this mouthy, messy, mandatory weekly podcast.

ABOUT THAT!

Ishea and Jess are two friends navigating their way through life in their 30s. Never short of an opinion and blessed with the gift of gab, they love trading tales about love, sex and the general f*ckery of life. Listen along each week as they host candid conversations that will have you laughing, crying, and feeling a little less alone in this crazy world. Because we all know where dating and relationships are concerned, shenanigans will follow. So, about that...

*Shows in development*

Women & Weed  (Cannabis)

Hosted by April Pride; podcast exploring the cannabis issues that impact women in a deeper and more personalized way.

NOT TODAY! (Personal Growth)  

Kelly Heron was on a marathon training run when she ducked into a bathroom and was brutally attacked by a man hiding there. While in the fight of her life, Kelly repeated the mantra “not today mother fucker!”  And indeed it was not the day she would be over taken. Kelly fought back and with the help of a stranger was able to escape the attack and hold the perpetrator in the bathroom until the police came to arrest him.  Her podcast “Not Today”, explores the stories of women who overcome large obstacles to obtain their dreams.

The Great Big FBomb Breakfast Club To-Go Cup (business & tech news)

A highly caffeinated, steaming hot take on the week’s business, media, and technology news… with a feminist and foul-mouthed twist. Every Friday, FBomb founder Megan McNally and guests break down the fabulous and the fucking ridiculous. Plus, we’re tracking dollars and taking names in our monthly Venture Froth.

Life Goes Sideways/ working title (Personal Finance)

When life went sideways for Chanel, she found herself in a  tail-spin of worry, fear, grief, and sadly, even regret. But when she told her story to others, the lessons were similar, and the feelings universal. Over half of the US is terribly unprepared to answer the relatively easy question: "What happens if something happens?" There has got to be a better way to plan for the best and be prepared for the worst – and that's what the GYST Podcast is here to do. For all of us.

To subscribe and listen, visit www.larjmedia.com.

For press inquiries:

CONTACT pr@larjmedia.com

206.295.3541

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About Larj Media

Founded in 2011, Larj Media was born to help brands, thought leaders, and celebrities find their podcasting voice, and ensure their audience hears it. As the only full-service podcast production house in the northwest, Larj Media helps clients tell a compelling story with national network quality recording, production and editing and robust marketing strategies. Current client roster includes Seattle Kitchen featuring Seattle Chef Tom Douglas, Nick Hanauer with Civic Action’s  The Other Washington, Overheard by Overlake Hospital and more.

Larj Media is also the parent company for The Larj Network which feature original programming developed, produced and hosted by women who like to live larj.

 

 

NEW CLASS

Introduction to Podcasting

4 Mondays starting April 2nd 6:30pm - 8:30pm PDT

Podcasting can help you to reach out to new audiences and better engage with the audience you already have. It also can be a lot of fun. Learn to create a podcast from the ground up! This course covers equipment, distribution, hosting, attracting listeners, what to talk about, podcast marketing, building a community, and more! Finish the class equipped with the knowledge to begin producing your own show. The course creator is an award winning radio & podcast professional, Larj Media.    

NEW CLASSES!

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Introduction to Podcasting Class

Learn to create a podcast from the ground up. Covering equipment, distribution, where to host your show, how to get listeners, what to talk about, plus podcast marketing, building a community, and more! Finish class equipped with the knowledge to begin producing your own show. The course creator is an award winning radio & podcast professional.

4 Sessions 

2 Hours Each

6:30pm - 8:30pm

600 1st Ave (Pioneer Square, Seattle) 

 

 

AN INTERVIEW WITH OUR FOUNDER: TINA NOLE

Thank you to the wonderful Jessica McClure for this article: 

BADASS WOMEN ENTREPRENEURS

Were you always badass or did you have to learn it?

I don’t know how to answer that because I’m not sure I identified myself this way prior to meeting you….but I’ll take it! Guess that means I learned it….but I was a bully for a brief time in elementary school but got beat up and taken down from my thrown…so maybe it was always in there somewhere.

One thing you wish you had known in your early days:  Failing is a requirement and so is bravery.

What did you think was necessary in the beginning but now doesn't feel like a big deal:  Writing a business plan, having a big chunk of money to start my business

How do you deal with fear:  head on.

What's the one thing you find the hardest to do: accounting

What's the WHY behind what you do:  I love every single thing about it – I am simply compelled to do what I do – it’s almost not even a conscious choice…like “ya, of course…this is it”

Do you, or did you, suffer imposter syndrome (aka feeling like a fraud)?  ABSOLUTELY!  100% ALL THE TIME – it’s the worst.

How do you inspire, or seek to inspire, other women to be a Badass entrepreneur?  I work with a lot of young women and am super honest with them and clear and transparent – I love letting them know when they are doing amazing things and making sure they understand how important they are to me/this business and the surrounding community. I am always looking for ways to help women and young people around me. I volunteer at a school and will be producing a podcast for a teen about empowerment…she’s already a badass. I also feel very humbled – most of the young women I know are naturally better at life than I am or ever was…so there’s that.

Tina was raised in a family in which her mom was liberal and her dad was conservative – they were both smart, feisty and opinionated. Dinnertime conversations routinely focused on politics and thoughtful debate. It's no surprise that Tina landed in the fast paced, lively land of radio. She started as an on-air radio personality for the KidStar Radio Network but when she was introduced to producing, she knew that she had found her “thing”. Production gave her the chance to utilize both the left and right brain, the ability to create and learn.

She started with a five year stint producing KIRO Radio with Dave Ross, and then on to CBS News radio in New York City.  She found she preferred the deep dive into the long news format where she could think completely outside of the box (the creating), while researching and interviewing people (the learning),  then use her brilliance to put it all together to create an interesting story.  Around the time of this realization, Tina met Ron Reagan (jr.) and started producing his Air America Radio show and hit her stride... until it was canceled.  Try as she might, she couldn't resurrect the show. It was here that Tina had her aha moment and decided that she wanted to drive her own content, that she didn't “want to hitch my wagon to anybody [a host] else, anymore”.

Determined to figure out her next step, she came back to Seattle to produce and travel with Peter Greenberg the CBS News Travel Editor. While traveling she was doing what she she does best, researching, but this time, researching on how to build her own company. Podcasting was just taking off... this American Life was gaining popularity and Tina could see the future of radio shifting and she wanted in. In 2011, she convinced Peter to try podcasting his radio show.  With the idea of her company starting to take shape, she reached out to Chef Tom Douglas (a former radio host and friend of hers from KIRO) and just like that she had her first client, Seattle Kitchen.

Tina used all her knowledge from the years of production to build her business.  Without a business plan or any money but her own, she jumped in feet first. What she knew was that she wanted to create her own content, her own team, her own company, her own impact in the world while advocating for the issues she believes in. 

Larj Media was born – a podcast for celebrities, thought leaders and brands. She works with companies to create their content, does the research and then teams up with brilliant people who bring it all to life on air – with the occasional tweaking so the average person, like you and me, can understand and be inspired by what they are saying.

Tina and her crew offer their expertise in an area where others might need help.  There are a lot of DIY podcasters out there today and we, the audience, are lucky in that there are so many passionate voices who want to get their word out.  You can literally listen to a podcast about any subject under the sun - as long as you can find it.   Larj Media can not only help you so that you can be seen in this over saturated market, they can also assist you to insure that the quality, the content, the voice you want to speak from is being heard amongst all the rabble.

She's created this company and I hear no ego in her success – which has been numerous in regards to rewards and accolades. In her career she's come across a lot of people “who were pretty terrible to me, so building this business with a culture of being kind and open, certainly willing to fail and argue, but not be nasty to one another. There is no fighting to the top here”.  She uses our often, as in “proud of our work”,  she speaks of the brilliance of ourteam, our interesting and fabulous clients. Though she shares all the credit due to her company with her team, she takes on all the suffering, all the crashing fear of building a company and having mouths to feed, all by herself.

There is a skill and a benefit to knowing your strengths and weaknesses in business. Tina knows, "what I'm good at is working. Learning, research, hearing, having really good taste, identifying a personality, hiring the greatest team.... surrounding myself with humbling great people...” She is also freakishly good at seeing the landscape around her, the mesmerizing story, and how to move quickly to capture it.

But she is even better at knowing her weaknesses and those are what keep her up at night. The things that come effortlessly for her she sees “no value in”, what she wants is to be really good and conquer the things that don't come easily to her.  

The majority of people who reach out to me for coaching at some point say they want to have a job that they love doing, but they need help in pin pointing what that looks like. They want to do something that gives them purpose and a day filled with passion, making the world a better place, not existing to only replace one day with the next.

Then there is Tina, and others like her, who is creating a life built around her passion, utilizing her natural gifts and talents, working because she loves what she does and is trying to make a difference in the world. But what Tina see's is that she should be working harder. That in order to be truly successful, it shouldn't be so easy.

I wonder if this is because many of us have been raised with certain values and morals around what work is. We have been told the gauge of having a good work ethic is how hard you work or how much effort you put forth. We have been taught how to study for good grades, create routines and structure around responsibility, how to set goals and take pride in accomplishing a difficult task, how often we were rewarded for mastering something or trying something we weren't good at or for doing something we had no interest in trying. 

When we are young our parents oftentimes dismissed the things we were good at with an “oh, you always have your head in a book.. math comes so easily to you... you are a natural at baseball.... ” and we were encouraged and praised to work harder at what didn't come naturally “good job for reading 20 minutes a night... I am so proud of you for focusing on your math homework and figuring it out...  Practice makes perfect.... ” We have this tendency to put so much more value on working through things that are difficult for us, as opposed to the value we place on accomplishing something we are good at. As a grown up it almost feels like cheating the system when you get paid for what comes so easy and naturally for you.

And of course we should always try to better ourselves, learn a new skill, try our hand at the books - but when we try it and if we see no joy in it, no desire to learn more, then let it go.  Hire someone to do that task or pass it on.  There is no shame in having your husband do laundry because you hate every minute of it or having your editor do the editing and leave you to your brilliance.  

But (and I need to remember this the next time I am encouraging my own children) there is greatness in doing what you are good at and having faith and hiring others to help you with what you aren't. Tina works really hard, but because it is fun and exciting to her – it doesn't feel like a job, it doesn't feel real, it doesn't feel like she's working hard enough because it isn't actually hard for her. So, what I see, is that she adds in a layer of focusing on what she hates, what she doesn't enjoy doing, what doesn't come naturally to her and beats herself up for it, because the other option is what? Happiness? Joy in the everyday? Being proud of what you have built? It sounds so pompous, so conceited, right? Because we were also raised not to brag... it feels so right and so true for Tina to be proud of the team, the content, the company that she is building.  To brag a lot.

And she is doing this little by little, learning to grow with her strengths in order for her company to best succeed. Be it letting go of some of the control by hiring a project manager, by realizing that editing is not her forte nor her passion.  By surrounding herself with people who are brilliant at what she is not. By taking on new habits and new mindsets like this quote from Tina that I think deserves to be framed, “every time I fall into the rabbit hole of self-doubt, I fill up the hole a little bit higher so I won't fall so deep the next time."  If we all did this, filled up our hole every time we fall into that pit of fear or despair, we'd be standing on solid ground in no time.

If you have always wanted to have your own podcast, now is the time to learn from the best.  If you are local to Seattle, Tina is offering a workshop on how to podcast from the ground up.  A three week course beginning on March 15, 2017.  For more details:  http://www.larjmedia.com/events-1/

Volunteering

The current political climate and our kind hearts have compelled us, here at Larj Media, to volunteer our services and help give a voice to young people who are interested in podcasting. We're excited to share with you a program we're doing at Foster High School in Tukwilla Washington.  Students quickly learned how to use all the equipment, record their show and add music in post production. We're thrilled to continue our work and will release the show when the boys are good and ready!