I recently read an article from Entrepreneur Magazine Online with the headline “Want 7-Figure Podcast Downloads? Try These 5 Strategies,” and let me be the first to tell you, this article is not only misleading it’s completely ridiculous!

The Seattle Design Center is first and foremost a sensory experience: from the airy atrium with its sweeping staircase that greets you upon arrival, to the maze of fabrics and elegant furnishings on display in its luxury showrooms. Housed in a historic building in Seattle’s arts district, SDC is a marketplace for fine home furnishings, showcasing vendors from around the world, as well as an event venue where designers go to cultivate new ideas and draw inspiration.

You tricked out a quiet conference room with the latest recording equipment and captured some great interviews, and you even had a launch party with podcast schwag for the team! But after a few published episodes, the show just isn’t delivering on its promise. What happened?

If you lead a creative team, or are diving into a creative project yourself, help your stakeholders help you by giving them some suggestions on how to give useful, meaningful, and actionable feedback.

I read Good to Great in the early 2000s when I was at the Gates Foundation. It was gifted to all of us because Collins wrote a monograph of it for social sectors, which we all found sitting on our desks one morning. I remember that the principles from the book strongly resonated with me, and to this day, I comment on how meaningful it was for me as a young leader when I see it on the shelf in the offices of colleagues and friends.